The conference kicked off at 9:30 a.m. on the 2nd floor of the Grand Hyatt.

The conference uses a 3rd party app http://www.essemble.us/ for scheduling of the conference. I found it very useful to know session information, times and location.

Building Meaningful Software

I have the ability to learn and have the imitative

Make a GitHub account
Joined a game development lab
We Read Too
- Women of Color Book
A app is not going to save the world?
Technology is a tool. It is not a solution.
How can you create meaningful tools that have positive impact?

Think outside yourself

If you’re building something, test it with folks who experience life differently from yourself.

Think about times where you or someone you know has struggled to find or access something important.

Pevo : is a national app for domestic violence.

Lyra : is a speech app for kids with autistim

Extend your knowledge beyond yourself
Mentor Others
Volunteer with Organizations
Spend an hour chatting with someone

Takeaway

I am here today because people saw the potential in me and gave me a chance. If you are in a position to do so then do it.

Think Different

Autism is a neurologic condition. It is an inability to cope with sensory input. Everyone hearted the support dog.

Do we have financial incentives to behave bad?

We social allow bad behavior. Which rules do we all to break?

How to work with Autistic people

Making decisions is expensive
Changing or maintaining a day
Don’t Selectivity enforce rules
Eliminate Sensory Distractions
Make user Stories as detailed as possible
Communicate through Writing
Blunt/Honest != Personally Negative

Swifty TensorFlow

https://www.tensorflow.org/swift

Slides

Why Machine Learning is important. You take data, put label’s on features to generate models then you do predictive

Features
Labels
Models
DATA
Kaggle.com
Supervised Learning
Training Rate is choosing the correct learning rate
Layered Neural Network
Machine Learning Terms
Loss Function
Validation Data vs Test Data
Dropout Rate
Batch Normalization

Tips and Tricks for Working with a New Codebase

Slides

What a makes a new codebase different?

Terminology
Conventions
Files
Architectural patterns
You did not write it

The Laws of Magic

Kick your 3rd party networking library to the curb

https://tim.engineering/360idev-talk-kick

Managing Multiple Projects Without Losing Your Mind (Probably)

Slides

App Store Optimization for the Rest of Us

slides

https://appfigures.com/resources

https://appfigures.com/resources/keyword-optimization-app-store-connect

https://appfigures.com/resources/get-your-ios-app-featured-on-the-app-store

Competition on placement of App Store

How to find apps on app store

Featured App
Find Category until they find the app
Searching

Optimization of App Store

Set of techniques of find the best keywords get your app in front of right people
Way to indicate to apple what your app is all about in a way their search algorithm
Set of best practices for make sure people understand what your app does
Experimental mindset

What optimization isn’t

Spam the app store or trick algorithm
Don’t have time or money to spend

Four components of App Store Opitimization

Research
- What is this app going to give me?
- Features, benefits, tasks
- The apps that show up that are similar or are competitors
- Are those keywords used
- Popularity 1 low 100 high
- Use app intelligence tool
Research Mistakes
- Using keywords that are irrelevant

Keywords
- Turn words into something that matters
Keyword of importance
- Keyword List
  - Use variation of full test search
  - Split into single words
  - Separate with, remove all spaces
  - Removal all stop words
  - Don’t include your app, company or category
  - Use all 100 characters
- App’s Name
  - Include the most important keywords
  - Order is important. If it isn’t a brand, push to last
  - Most important words are in title
- App’s Subtitle
  - Have a subtitle
  - Use all 30 characters
  - combine with keyword list

Visuals
- Convey what your app does quickly
- Everyone checks out the app’s screenshot
- Video’s show how easy
- Icon
- Screenshots
  - Sell it quickly
  - Color engage the eye
  - Add contrast to App’s UI
  - Short simple captions to describe what the app can do
  - Humanize the app by showing action, in the context of a real person
- Mistakes with screenshots
  - App’s UI
  - Sorting screenshots by order of use not benefits
  - Too much text
  - Capture boring UI
- Video Good For
  - App preview is an opportunity to showcase
  - Tie what you show to important keywords
  - Excite the person watching
  - Promote the biggest benefits and app offers with captions, voice over
  - You get 3 videos
  - Sound
  - Customizing the post shot
- ICONS
  - Use your logo and brand colors
  - Use bright colors
  - Avoid text
  - Don’t pack to much detail